This is the first set of spots I was set to take over for the company. Completely reinvented the way the public sees Northwest Motorsport on television. We wanted to re-invent the way people were seeing car commercials on television. We sold trucks. Big, badass trucks. And we were betting that our demographic was into seeing gritty imagery, cool rigs, loud music, and no voiceover. That was a big part of the initial test. We didn't want any taglines. Just hard hitting images.
The result is a long lasting, hard hitting brand redesign that has cemented NWMS as one of the largest independent used vehicle dealers on the west coast. These commercials were seen on the entire west coast, northern border and some mid west states.